Articles Posted in Trademark Law

A USPTO Office Action is not the end — it’s the beginning of a strategy. Here are the five most common reasons for rejection and exactly what to do next. Rokita Law, P.C. · Trademark & IP · 8 min read Receiving a USPTO Office Action can feel alarming — especially when you’ve invested time,…

Choosing the right trademark name is one of the most important things you’ll do for your business. A strong name sets you apart, builds your brand, and creates reputation within your industry. The more unique your name is, the easier it will be to trademark. The guide below discusses how to choose a unique trademark name…

One of the most important aspects of trademark registration is classifying your goods and services. Your trademark will register under a category of goods or services known as a trademark class. If you’re filing a trademark application, it’s crucial to accurately identify the class(es) that best describe your goods and services. In this article, we’ll…

If you are an e-commerce entrepreneur or business owner involved in selling virtual goods, protecting your brand is paramount. Trademark registration plays a crucial role in safeguarding your intellectual property and establishing a distinctive identity for your products. However, when it comes to virtual goods, determining the appropriate trademark class can be a challenging task.…

A dead trademark status just means the application or registration isn’t active at the U.S. Patent and Trademark Office anymore. That’s it. It doesn’t tell you whether the name is actually free to use, and if it’s your own mark that went dead, it doesn’t automatically mean it’s gone for good either. Some dead trademarks…

As a business owner, you have valuable assets that help distinguish your brand from the competition. Intellectual property refers to assets that can take many forms, including trademarks, copyrights, and patents. Each type of intellectual property offers different types of legal protections. Lets explore the differences between trademarks, copyrights, and patents, and how a business…

Filing for a trademark can be a complex and challenging process, which is why many business owners turn to experienced intellectual property lawyers, specifically trademark lawyers, for assistance. Making mistakes in the application process can prove costly and time-consuming, as rectifying errors may require filing another application. To ensure your trademark application is successful, it…

Any reputable business lawyer or intellectual property lawyer will agree that a trademark is a valuable asset for any business. A trademark acts as an important identifier for your brand, product, or business name. If not properly protected, your trademark may be vulnerable to infringement by third parties. This article will discuss how to protect…

Any experienced trademark attorney will agree that protecting your intellectual property is an essential part of any successful business. In order to ensure adequate protection for your brand, it’s important to understand the differences between a registered trademark and common law trademarks, regardless of whether you’re a sole proprietor or a large corporation. This article…

Why Every Business Should Hire A Trademark Attorney Having a successful business requires more than just having great products and services; it also involves protecting your intellectual property. A trademark lawyer is an essential element to the success of any business as they can help with the registration process, handling potential disputes, and ensuring that…