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Reviving a Dead Trademark: Exploring Options for Dead and Abandoned Trademarks

Rokita Law

Reviving a Dead Trademark: Preserving Brand Identity in the Intellectual Property Landscape

In the fast-paced world of intellectual property, trademarks play a vital role in protecting the identity and reputation of businesses. Business owners may question if they can still use expired trademarks that could be abandoned. This article will explore how to revive a dead trademark and provide guidance for such situations.

Understanding Dead Trademarks

A dead trademark was once valid but lapsed due to the owner’s failure to meet maintenance requirements or pay fees. A dead trademark loses protection, potentially allowing others to use a similar mark legally. However, even if a trademark is dead, it may still be possible to revive and reclaim its protection.

Can I Use a Dead Trademark?

While an expired trademark loses its legal protection, it doesn’t automatically mean that others can freely use it. If a trademark is considered dead or abandoned, it may still have residual rights attached to it. Before considering using a dead trademark, it is crucial to consult with an experienced trademark attorney to understand the legal implications and determine the best course of action.

Steps to Revive a Dead Trademark

Reviving a dead trademark requires proactive steps to reinstate its legal protection. Here are the key steps involved in the revival process:

1. Conduct a thorough trademark search: Before initiating the revival process, ensure that no other similar trademarks are currently active or pending registration. This step helps you assess the availability and potential conflicts associated with reviving your trademark.

2. File a petition with the USPTO: Depending on the amount of time that has lapsed, you may be able to submit a petition to the United States Patent and Trademark Office (USPTO) explaining the circumstances surrounding the abandonment and your intention to revive the trademark. Provide compelling evidence demonstrating your continued use or intent to use the mark in commerce.

3. Demonstrate non-use excusable delay: In the petition, it is essential to provide a convincing explanation for the delay in renewing or maintaining the trademark. Valid reasons may include illness, unforeseen circumstances, or other valid justifications.

4. Show an ongoing connection with the mark: Establish proof of continued use or a genuine intent to resume using the trademark in commerce. This evidence can include advertising materials, sales figures, and any documentation that demonstrates the mark’s significance to your business.

5. Respond to USPTO office actions: During the revival process, the USPTO may request additional information or issue office actions. It is crucial to promptly respond to these requests and provide any necessary documentation or clarification.

Navigating the Complexities of Reviving a Dead Trademark: Expert Guidance for Protecting Your Brand 

Reviving a dead trademark is a complex legal process that requires attention to detail and a thorough understanding of intellectual property law. If you find yourself in a situation where your trademark has expired or been abandoned, it is crucial to consult with an experienced trademark attorney who can guide you through the revival process. With their expertise, you can take the necessary steps to reclaim your trademark’s protection and safeguard your business’s identity and reputation.


Amanda Rokita’s expertise, knowledge, and experience in business litigation assure you that she handles your legal matters with the utmost care. At Rokita Law, our experienced team commits to offering you the best possible service, assuring you that your case is in good hands and allowing you to rest assured. As an experienced litigator, Amanda has a dynamic approach to representing clients and handling her cases. If you’re looking for help navigating through any legal disputes involving your business or property, call upon the trusted name of Rokita Law today! Our team will be more than willing to assist you every step of the way. Don’t take on tough business litigation alone – involve the help of an attorney who knows how to get results. Involved in a business dispute? Call Rokita Law! Schedule a consultation today to see how our team can help you navigate the complex world of business litigation. 

Attorney Advertising Material by Rokita Law, P.C. 11340 W. Olympic Bl. Suite 266 Los Angeles, CA 90064 (888) 765-4825. Rokita Law, P.C. provides the content on this post for informational purposes only. The information should not be construed as, nor is intended to be, legal advice.⁠ Results may vary. This is not a guarantee, warranty, or prediction regarding the outcome of your case. Posts are for educational purposes only and are based on California law only, except for trademarks and copyrights filed with the US Patent and Trademark Office (USPTO).⁠

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